Trade Show Video as Event Video
A trade show video can also be similar to an event video. The difference is that it is produced during the event “trade show”, where your staff and clients are filmed. Within the first part the exhibition booth on the trade show is recorded. It should be a success message with many people close to your exhibition booth. During the second part you should present your business with your product and services. The success message should be around 1,5 minutes if your video has a total length of 6 to 8 minutes. The objective of such a trade show video is to show all people, which weren’t able to participate, how successful your participation at the trade show was. This message is not just for your clients and potential customers but also for your colleges, who weren’t able to come. Such a film should also be integrated on the companies internet portal in order to show the world that your company was present at this particular fair.
Trend Interactive Trade Show Videos
A new trend on fairs is the interactive film. It van be a simple DVD with menu or video clips merged in within an information terminal. If properly done then the individual aspects are separated into (i) Your enterprise, (ii) your product range and (iii) the advantages of your products. You can also add customer testimonials and your client’s stories. You decide on your content and presentation, which probably is also a question of taste.
The best price performance ratio you are going to receive in a package. With this I would like to emphasis content syndication of your video sequences produced. Assure in advance that your “rights of use” associated are cleared sufficiently. This allows you legally to reuse some sequences on the web, other once for your detailed product presentation or within your future information terminal. Beside the legal aspects you should also consider the technical quality of your recordings. The quality of your recordings is recommended to meet a technical standard, which allowes usage during the next years and also looks good on a big screen. Personally, I prefer recordings in AVC Intra 100 and 1080p – they look good on a big screen, make good economic sense and are very likely to be reusable during the next years.